Angelina Jolie was replaced by a Brit model as the face of St John for one reason

Angelina Jolie was replaced by a Brit model Karen Elson as the face of St John because she was too famous. 

She was the face for St John for three years but her fame overshadowed the label.

St John's Chief Executive Glenn McMahon said, "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette".

"It was a great run we had. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different."